RUSSELL WINSLOW

demand generation & product elevation

Marketing
Product
Technology
Marketing
Product
Technology

ABOUT ME

Hi, I'm a Digital Strategy & Growth Expert, for 20+ years I've leveraged technology and shaped teams to capitalize on new opportunities in the digital economy. An experienced operator, problem solver, and forward thinker. I'm an innovation evangelist, passionate about the digital space, and backed by a strong record of success.

White Plains, NY
212.300.6418

SKILLS

Marketing
task_altSEO / SEM / Social
task_altDemand Generation
task_altPerformance Marketing
task_altProduct Marketing
task_altMarketing Automation
Product
task_altProduct Strategy
task_altUser Experience
task_altStrategic Planning
task_altPositioning / Messaging
task_altE-Commerce Strategy
Technology
task_altModern Frameworks
task_altRobotic Process Automation
task_altApplication Security
task_altEmerging Technologies
task_altPredictive AI / Data Science

EDUCATION

Fairfield University

Information Systems

2000 to 2003

Towson University

Marketing & E-Business

2003 to 2005

EXPERIENCE

SVP Digital Ventures

AlienLab.io Studios

2021 to Present

Find opportunities for startups and deliver them to market, drive revenue growth

  • Lead Digital Ventures business unit, made up of
    3 x 5-15 person teams who build & grow startups
  • Responsible for guidance, oversight, and the
    execution of digital strategy across portfolio
  • Identify startup opportunities, field pitches,
    business plans, partnership agreements
  • Formulate new ideas, direct R&D experiments,
    develop / execute go-to-market strategies
  • Oversee roadmaps, brand positioning,
    product market fit, KPIs, success metrics
  • Implement operational excellencies/efficiencies
  • Optimize workflow / budgets / scale resources
  • Strategically unlock technology and unleash
    teams to deliver big wins.
  • Effectively communicate strategy across
    the organization, to vendors / partners

Director of Product Usage

Dodge Data & Analytics

2015 to 2021

Directed demand generation via product, marketing, support and leadership teams

  • Led Product & Performance Marketing Teams
    for TheBlueBook Nework, acquired by Dodge
  • Set corporate Marketing strategy and oversaw
    all initiatives-Paid Media, Social, SEO, etc.
  • Directed Product Marketing strategy
  • Product testing, positioning, messaging & branding
  • Directed UI/UX improvements to optimize
    user engagement and product usage
  • Provided company-wide Marketing leadership,
    facilitated inter-dept communications

Head of Search Marketing

Digital Commerce Agency

2009 to 2013

Led search marketing strategy and oversaw implementation for agency clients

Head of Search Marketing

Digital Commerce Agency

2009 to 2013

  • Optimized cost performance for all Search
    Marketing programs and projects
  • Developed internal tools, methodologies,
    and processes to improve workflows
  • Developed, and oversaw implementation of client
    search marketing strategies for SEO and SEM
  • Fostered relationships with agency clients,
    representatives and vendors

Led search marketing strategy and oversaw implementation for agency clients

  • Optimized cost performance for all Search
    Marketing programs and projects
  • Developed internal tools, methodologies,
    and processes to improve workflows
  • Developed, and oversaw implementation of client
    search marketing strategies for SEO and SEM
  • Fostered relationships with agency clients,
    representatives and vendors

Product Manager

Sinclair Broadcast Group Inc.

2005 to 2008

Lead Architect and Product Manager for classified ads website Postaroo.com

  • Designed wireframes, user workflow
    diagrams and technical documentation
  • Managed/owed product roadmaps
  • Prioritized features and functions
  • Project managed design & dev teams
  • Conducted user surveys and interviews
  • Led QA process / maintained buglist
  • Led product evangelism throughout org
  • Bridged communication between technical,
    marketing and product depts

PORTFOLIO

Digital Solutions Agency

Digital agency and corporate wrapper for my consulting services. The company provides web/app development, online marketing, and hosted IT services. Since 2009 I’ve served as the primary Digital Strategy Consultant, working to improve digital experiences and demand generation for over 100 clients.

Notable Clients:
  • Audiomack (app.audiomack.com)
  • Total Gym (totalgymdirect.com)
  • GirlsLife Magazine (girlslife.com)
  • SMB Capital (smbtraining.com)
  • Latina Magazine (latina.com)
  • TheStreet (thestreet.com)
  • Nigel Barker (beautyequation.com)
  • CulinArt (culinartgroup.com)
  • Physique 57 (physique57.com)
  • Outlook Life (outlooklife.com)

client work

Find My Monkey

Class Action Refund

Audiomack App LP

Xaviars Restaurant Group

dComm Agency

The Garrubbo Guide

Bochic

Titan Environmental

Celebration of Courage

Bochic Magazine

Miriam Salat

CardioTabs

Portfolio

Audiomack App LP

Class Action Refund

Xaviars Restaurant Group

Find My Monkey

dComm Agency

The Garrubbo Guide

Bochic

Titan Environmental

Celebration of Courage

Bochic Magazine

Jordan Wolk

CardioTabs

Miriam Salat

Tamerlain Realty

Culinart Online

Jit-Jat

SMB Training

MarketView Resources

Westchester Crime Stoppers

The Beauty Equation

Hawn Foundation

Trump Plaza Residences

Baco Burger

Tutoring Solutions Group

Saving Money Advice

Physique57

Chris Harris Creative

Peter Saleh

One Good Trade

RCG LLC

Witt & Wisdom

The Silk Road

Live Well Natural Baby

GeekMODE

Michelle Wells Creative

theAdvice Network

YiYell Band

Grittier.NET

Downtown White Plains

Girls Life Magazine

Outlook Life

Jump Start Tutoring

cSpace Social Network

Westchester Italian Cultural Center

Content Network
Content Network

vNine Network

vNine.com
Established 2007
Projects

The vNine Network is a family of blogs and informative content-hub websites serving multiple verticals.

network sites

TechCraving

Content Discovery
InDev

TechCraving

Content Discovery
InDev

Highlights the bleeding edge of luxury technology.

Content discovery engine to discover luxury technology for the wealthy.

TechCraving.com

Highlights the bleeding edge of luxury technology.

High End Techno Toys!

Hoster.io

Hosting Plans
InDev

Hoster.io

Hosting Plans
InDev

Hoster.IO connects buyers and sellers in the hosting industry.

Hoster.IO connects buyers and sellers in the hosting industry.

We connect buyers and sellers in the hosting industry

TechCraving

Content Discovery
InDev

TechCraving

Content Discovery
InDev

Highlights the bleeding edge of luxury technology.

Content discovery engine to discover luxury technology for the wealthy.

TechCraving.com

Highlights the bleeding edge of luxury technology.

High End Techno Toys!

Hoster.io

Hosting Plans
InDev

Hoster.io

Hosting Plans
InDev

Hoster.IO connects buyers and sellers in the hosting industry.

Hoster.IO connects buyers and sellers in the hosting industry.

We connect buyers and sellers in the hosting industry

College Portal Network

university sites

wildcatlife-screenshot2

utklife-screenshot

utexlife-screenshot

ulalife-screenshot

udel-screenshot

udavis-screenshot

towson-life-screenshot2

terp-life-screenshot2

rollinslife-screenshot

ostatelife-screenshot2

nyulife-screenshot

illinilife-screenshot2

gmulife-screenshot

costatelife-screenshot

azstatelife-screenshot

wildcatlife-screenshot2

utklife-screenshot

utexlife-screenshot

ulalife-screenshot

udel-screenshot

udavis-screenshot

towson-life-screenshot2

terp-life-screenshot2

rollinslife-screenshot

ostatelife-screenshot2

nyulife-screenshot

illinilife-screenshot2

gmulife-screenshot

costatelife-screenshot

azstatelife-screenshot

ULife School Directory

Social Media Apps
Social Media Apps

applications

SocialBrowsr

MySpace Web Browser
Sold

Produced the first web browser designed exclusively for MySpace. This browser helps users navigate the MySpace.com website as well as enhance their profiles. Ranked #1 in Google for search term, “Myspace Browser”.

SocialBrowsr

MySpace Web Browser
Sold

Produced the first web browser designed exclusively for MySpace. This browser helps users navigate the MySpace.com website as well as enhance their profiles. Ranked #1 in Google for search term, “Myspace Browser”.

SaaS Projects
SaaS Projects

Apply For Me

Job Application Automation
ApplyForMe.NET
Projects
Job Application Automation
Projects

Started job application automation service. Offered customers the ability to have us apply to jobs on their behalf.

  • Developed robust backend platform to manage applicant’s profile and track ‘applied to’ jobs.
  • Developed robust backend platform to manage applicant’s profile and track ‘applied to’ jobs.

Started job application automation service. Offered customers the ability to have us apply to jobs on their behalf.

  • Developed robust backend platform to manage applicant’s profile and track ‘applied to’ jobs.
  • Developed robust backend platform to manage applicant’s profile and track ‘applied to’ jobs.

Started job application automation service. Offered customers the ability to have us apply to jobs on their behalf.

Projects
Bulk SMS Services
Projects

Built & sold bulk SMS sending service. Leveraged both mobile gateways and mobile carrier email to text sending functions.

  • Enabled cheap SMS sending via #@carrier.com email to text gateways.
  • Enabled cheap SMS sending via #@carrier.com email to text gateways.

Built & sold bulk SMS sending service. Leveraged both mobile gateways and mobile carrier email to text sending functions.

  • Enabled cheap SMS sending via #@carrier.com email to text gateways.
  • Enabled cheap SMS sending via #@carrier.com email to text gateways.

Built & sold bulk SMS sending service. Leveraged both mobile gateways and mobile carrier email to text sending functions.

Promotional Tools
Projects

Built a platform for marketing local events online after hosting numerous large and highly successful events.

  • TeenNightParty.com
  • NYCTeenNight.com
  • TrustTeenNight.com
  • ICONTeenNight.com
  • TeenNightParty.com
  • NYCTeenNight.com
  • TrustTeenNight.com
  • ICONTeenNight.com

Built a platform for marketing local events online after hosting numerous large and highly successful events.

  • TeenNightParty.com
  • NYCTeenNight.com
  • TrustTeenNight.com
  • ICONTeenNight.com
  • TeenNightParty.com
  • NYCTeenNight.com
  • TrustTeenNight.com
  • ICONTeenNight.com

Built a platform for marketing local events online after hosting numerous large and highly successful events.

SuperImageHost

Image Uploading Service
SuperImageHost.com
Projects
Image Uploading Service
Projects

Image hosting service providing both free and paid accounts. Grew to 7000 free members and 800 paying members at time of sale.

  • Achieved top 5 rankings in MSN and Yahoo for the highly competitive keyword, “image host.”
  • Achieved top 5 rankings in MSN and Yahoo for the highly competitive keyword, “image host.”

Image hosting service providing both free and paid accounts. Grew to 7000 free members and 800 paying members at time of sale.

  • Achieved top 5 rankings in MSN and Yahoo for the highly competitive keyword, “image host.”
  • Achieved top 5 rankings in MSN and Yahoo for the highly competitive keyword, “image host.”

Image hosting service providing both free and paid accounts. Grew to 7000 free members and 800 paying members at time of sale.

Webmaster Resources

SiteTutor Network

SiteTutor.NET
Est 2002
Sold 2006
Projects
Projects

The SiteTutor Network is a network of webmaster resource websites as well as free web services sites.

Other Sites:
  • SiteTutor.net – Webmaster Discussion Forum
  • PPC-Directory.com – Adv. Directory and Resources
  • SiteAcceleration.com – Tutorials on Improving Websites

network sites

Banners2go

Banner Design Service
Sold

Banners2go

Banner Design Service
Sold

SALE THREAD – https://www.namepros.com/threads/banners2go-com-for-sale.87765/

Blogulon

Blogging Service
Established 2008
InActive

Blogulon

Blogging Service
Established 2008
InActive

Banners2go

Banner Design Service
Sold

Banners2go

Banner Design Service
Sold

SALE THREAD – https://www.namepros.com/threads/banners2go-com-for-sale.87765/

Blogulon

Blogging Service
Established 2008
InActive

Blogulon

Blogging Service
Established 2008
InActive
Web Hosting Provider

network sites

iCANx

iCANx.com
Est 1999
Sold 2002
Projects

iCANx

iCANx.com
Est 1999
Sold 2002
Projects

Started out as a web hosting reseller, extended reach through multiple niche brands.

What People Say / References

What clients and employers have said about me.

“Russell did an exceptional job in developing the website of our company. They were able to effectively represent our corporate image and promote our brand with a website unique in its kind. This has helped us to provide a much better experience to our customers!”

Jen W.
VP of Marketing
,
GoLive LLC

“I just want to thank Russell for doing an outstanding job in re-designing and launching TheAdvice.com’s Network of sites. The entire development process from initial concepts, to wire frames, to final designs, to implementation across seven sites has gone flawlessly. Your extensive knowledge of the WordPress platform, associated tools, plug-ins and attention to detail has resulted in a family of sites that I am very proud of – as should you also!”

Walter Edelstein
Owner
,
TheAdvice LLC

“We love working with Russell. He and his team are dependable, knowledgeable, responsive, and genuinely care about helping you attain your goals for your website and website promotion.”

Mike Malyil
President
,
MalTech Inc

“Found these guys on a off chance when my current webhost was really annoying the hell out of me and limiting everything I could do. These guys not only beat them in price but I can now do pretty much everything I need and so far have not had a single minute of down time Cool except from my ability to break things. Keep up the great work!”

Steve B.
Hosting Customer
,
webRulon LLC

“Russell did a fantastic job managing the Paid Search campaigns for Latina.com. He was able to significantly lower our average CPC while increasing overall traffic. This allowed us to drive more targeted visitors without the need to increase our budget.”

Lisa P.
Director of Marketing
,
Latina Magazine
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