How do we effectively integrate and improve our products to drive better outcomes for our customers?
I believe it starts with a well thought out product strategy framework and to build an effective framework, we must first understand the various stages of a SaaS based Product Journey.
A modern product journey evolves in stages, with each playing a critical role in moving an opportunity from idea to launch.
Lets expand this notion of a modern product journey into a “whole of product” approach, or what I call, a product strategy process, which not only looks at development, but takes an expanded view of the broader product lifecycle.
(PSP IMAGE)
Great success starts with a great strategy, and the Product Strategy Process attempts to lay out a framework for great product strategy, it outlines 6-steps, each designed to generate maximum customer value with minimum friction.
Each of these steps builds upon one another, and can sets us on a path of least resistance to effectively drive better outcomes for our customers. We must empower our company to successfully execute each step.
Step 1 is a two part process, for integrations we’ll start by defining our users and products, then defining specific product goals. For non-integrations we’ll start by defining product goals.
Next we discover opportunities, followed by implementing improvements, and promoting these new experiences. We finish the process with continuous analysis and optimization.
Now, lets take a closer look at each step.
